Optimo Hats is a world-renowned bespoke hat-maker in the historic Monadnock Building of Chicago, IL. The space is inspired by “The Loop” in old school Downtown Chicago. FINNEY intentionally designed every element of the experiential space in order to present Optimo’s top notch hats to its clients. Hats levitate on cables so they can be seen from every angle. This project reflects the client’s dedication to using only the finest materials.